About Conference

The conference was initiated with  the intention of becoming a tradition. Named after  Fedor Rocco, PhD, Professor Emeritus (1924 - 2011), long-time professor of the Faculty of Economics in Zagreb, and one of the founders of marketing theory and practice in Croatia, who took an active part in establishing the school and was its first dean from 2006 to 2008.

First International Scientific Conference "Fedor Rocco" was our first gathering marked by high-quality plenary sessions, including more than thirty papers presented in each of the three thematic areas. The second conference "Fedor Rocco" provides researchers and practitioners a unique opportunity to share and enrich their knowledge in marketing, communication and contemporary economic issues.