There is an increased interest for marketing and communications experts in local and global market. Employment possibilities are significant since only a few of higher education institutions in Croatia offer students such programmes.

Marketing manager can work in marketing for companies (industrial, agricultural, trage, etc.), in social institutions (culure, sport, health, education, etc.), and especially in media for communication with public (press, television, radio, etc.), in political parties or associations. 

Communications manager can work on jobs related to communicating with public or market. Also in companies, institutions, associations, government bodies (state, city or provincial), and especially in media for establishing communication with the public (press, television, radio, etc.).