Zagreb School of Business is conducting a specialised professional graduate study in Marketing and communications since 2015. Specialised professional graduate study of Marketing and communications is a 4 semester long programme (2 years), where students can earn up to 120 ECTS points.

The programme is structured through mandatory and elective classes. There are 14 mandatory and 10 elective classes, practicum (internship) and a professional paper. Mandatory classes reflect necessary knowledge that introduces students to scientific and professional aspects of marketing and communications as fields, and beam students towards management and for a basis for creating a global vision of marketing and communications strategy. Mandatory courses form a 52% of student load measured through ECTS points.  

ADMISSION REQUIREMENTS

Completed undergraduate study with at least 180 ECTS points or higher professional rank equalized with professional title of bacc.oec.

STUDY DURATION

Study duration is 4 semesters (2 years).

TOTAL NUMBER OF ECTS POINTS

Total number of ECTS points is 120.

ACADEMIC/PROFESSIONAL TITLE

Upon study completion, student receives a title: Professional specialist in marketing and communications (struč.spec.oec.).