Zagreb School of Business offers undergraduate and graduate professional study programmes in Marketing and Communication. The undergraduate study lasts three years (6 semesters) and offers 180 ECTS credits. Upon its completion, students are awarded the academic title Professional Bachelor in in Marketing and Communications. We also offer a specialist graduate professional study programme which lasts two years (4 semesters) and offers 120 ECTS points. Graduate students are awarded the title of Professional Specialist in Marketing and Communication.
The specifics of this study are in its interdisciplinary approach which connects and integrates the marketing discipline as economic science to the marketing profession, public relations, media, and journalism.
Students can also enrol on two other studies: the Undergraduate Professional Study of Cultural Management and Production, which ensures acquiring basic skills and competences for the specific management characteristics in various areas of culture (galleries, museums, publishing houses, archiving, library activities) and arts (theatre, music, film production), as well as various models of cultural and art activities. The programme lasts 6 semesters and offers 180 ECTS credits. Upon completing the programme, students acquire the title of Professional Bachelor of Cultural Management and Production.
As of the 2017-18 academic year, we also carry out the Undergraduate Professional Study of Supply Chain Management (180 ECTS credits). This programme does not offer courses in English yet. The Graduate Professional Study of SCM in English is in currently being devised. It is being developed and financially supported as a project of the European Social Fund 2014-2020.
The courses are in accordance with the Bologna Declaration principles, which enables students to move to other comparable studies in Croatia and abroad. Zagreb School of Business has joined the Erasmus+ programme, which opens doors to a greater mobility of its students and lecturers.
Studies are offered in full-time and part-time capacity.