Digital political marketing strategist Marijan Palić will talk to students of the Zagreb Polytechnic about the impact of digital platforms and emotions in political campaigns.
Political marketing expert Marijan Palić will reveal to students of the Zagreb Polytechnic how to win in the era of chaos using the example of his own successful projects and political campaigns. In an era when algorithms decide what we see, read and believe – the truth becomes just another piece of information that must be filtered through the noise. A guest lecture entitled “How to Win in the Era of Chaos: It Doesn’t Matter What the Truth Is, What Matters Is That the Algorithm Survives” will be held as part of the course “Public Relations Management Strategy” taught by our external lecturer Gordan Turković, on 3.12.2025. at 5 pm. During the lecture, Palić will give students answers to the questions of how digital platforms shape public discourse, why emotions have more power than facts, and how political campaigns use (or lose) the battle for perception. He will also share with the audience the challenges he faced in various campaigns. It will be particularly interesting to hear how his innovative coverage of the World Handball Championship in Qatar on social media helped him win the SPORTO Media Award 2015.
About the lecturer: Marijan Palić holds a Master of Economics degree and is an expert in digital and political marketing. He began his career in the education sector, and at the age of 25 he took over the marketing management of a leading business school in Southeast Europe, covering the markets of ten countries, from Austria to Romania. After that, he led marketing in one of the fastest growing IT companies in Central Europe, Notch. He is the author of the book “Atomic Marketing”, which became the best-selling marketing book in Croatia in 2019, which confirms his innovative approach to digital marketing and strategy. Since 2020, he has been increasingly involved in political marketing and has participated in many winning campaigns, including those of Ivan Radić in Osijek, Tomislav Šuta in Split, Josip Romić in Vinkovci, Dario Zurovac in Sveta Nedelja and Ivan Bosančić in Vukovar-Srijem County. He won the regional award the! award for Most’s campaign in the 2024 parliamentary elections. Today, he runs his own consulting company, teaches at the Faculty of Economics in Osijek, and edits and hosts the podcast “Political Marketing”, in which he discusses topics of political campaigns, PR and strategic communication with guests.
